35 Rental of advertising space, direct mail advertising, dissemination of advertising for others via an on-line electronic communications network, in particular for clothing, footwear, headgears, games, toys, gymnastic articles, food, semi-luxury foods, coffee, tea, cocoa, sugar, rice, beer, mineral water, carbonated water, non-alcoholic beverages, fruit drinks, fruit juices, syrups, preparations for mixing drinks, alcoholic beverages, tobacco, smoking articles and matches