35 On-line retail store services via a global computer information network featuring collegiate logo branded consumer products, namely clothing, hats, sports apparel, games, toys, consumer electronic devices, computers, health and beauty products, books, photo albums, stationary, CDs, music, movies, magazines, jewelry, sports and fitness equipment, home furnishings, gifts, posters, greeting cards, calendars, decorative automobile accessories, glassware, dishes, pet supplies; dissemination of advertising for others via an on-line electronic communications network; promoting the goods and services of others, via a global computer information network, featuring consumer targeting and profiling by email notification and advertising