39 Organizing and arranging custom and packaged vacation trips, travel tours and sightseeing tours, and on- location golf, sports and entertainment activities and activities packages sold as a part thereof; wholesale and retail travel agency services, namely, making reservations and booking for air, ground and sea transportation services; travel and tour guide services; organizing and arranging ground escorted and self-driving tours and excursions, providing travel incentive programs and general purpose incentive and motivation programs involving travel awards