16 Cardboard floor display units for merchandising products; instructional manuals, magazines, manuals, brochures, books and printed programming guides all in the field of satellite equipment and services; writing paper, binders, posters, note pads, pens, pencils, address books, appointment books, bookmarks, stationery boxes, calendars, gift packaging, namely, cardboard gift boxes, decals, desk sets, diaries, stationery-type portfolios, and bumper stickers