35 dissemination of advertising for others via an on-line electronic communications network; and computerized on-line search and ordering services featuring entertainment related, branded merchandise, namely, t-shirts, golf shirts, knit shirts, night shirts, polo shirts, sweatshirts, jackets, hats, baseball caps, visors and other apparel, jewery, art, collectibles, housewares, accessories, novelty items, books, comic books, trading cards, posters and other printed matter, CD-ROMs computer game cartridges and other pre-recorded electronic devices, toys and games, pre-recorded music and books, electronic devices and any other item depicting or representing entertainment related story lines; on-line movie ticket agency services, namely, sales of movie tickets via an interactive global computer network; and on-line auction and trading services through which customers purchase and trade entertainment memorabilia and collectibles via an interactive global computer network