"SUPER DRY", "IMPORTED" and "DRAFT BEER" and the use of the Japanese characters that translate to mean "DRAFT", "SUPER DRY" and "DRAFT BEER"
The English translation of "ASAHI" is "raising sun" or "morning sun". The Japanese characters in the mark transliterate to "Nama", "Super Dry" and "nama Beeru" and this means "DRAFT", "SUPER DRY" and "DRAFT BEER" in English.