39 air transportation of people and cargo, transportation reservation services, courier services, travel booking agencies and an incentive award program within a frequent flyer and/or traveler program in which points, redeemable for travel services, accommodation services, car rental services and merchandise are awarded for the use of airline services affiliated with organizations, namely accommodation services of all kinds, passenger transportation services, car rental services, credit card services, financial services, purchase of merchandise or services, promotional programs, referral programs, employee incentive programs, meeting incentive programs, charitable contributions, conversion of other loyalty currencies, long distance services, telecommunication services, florist services, parking services, moving services and related travel services