35 ON-LINE RETAIL STORE AND ORDERING SERVICES IN THE FIELD OF COMPUTER GAME PROGRAMS, ELECTRONIC GAMING - PRODUCTS AND ON-LINE SERVICES, TOYS, CLOTHING, PRINTED GOODS AND PUBLICATIONS IN THE FIELD OF ENTERTAINMENT, AND ORDERING INTERACTIVE, SOFTWARE-BASED ENTERTAINMENT PROGRAMS ON-LINE; DISSEMINATION OF ADVERTISING FOR OTHERS VIA AN ON-LINE ELECTRONIC COMMUNICATIONS NETWORK