The figure of Hercules is lined for the color gold. The banner behind the word "CAFFERCOLE" is lined for the colors, from top to bottom, green, white and red. The letter "O" in the word "CAFFERCOLE" is in the shape of a coffee bean and is lined for the color gold. The border surrounding the figure Hercules and the banner is also lined for the color gold.
The word "CAFFERCOLE" can, however, be translated from Italian to English as "HERCULES COFFEE".