The word "Auction!" with script letter A, gavel symbol dotting the letter 1, and exclamation mark at the end.
"The mark has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use in commerce for at least the THREE years immediately before the date of this statement, and the prior (of the same business) owner's use of the same mark from 1993-1996." Or, "The mark has become distinctive of the goods/services as evidenced by the ownership of U.S. Registration No(s).[enter the registrations number(s)] on the Principal Register for the same mark for related goods or services.".