35 COMPUTERIZED ON-LINE SHOPPING SERVICES IN THE FIELD OF GENERAL CONSUMER MERCHANDISE AND COMPUTERIZED ON-LINE SHOPPING SERVICES IN THE FIELD OF GENERAL CONSUMER SERVICES, NAMELY, IN THE FIELDS OF HEALTH, FITNESS, FINANCE, FASHION, BEAUTY, CHILD CARE, EDUCATION, INSURANCE, TRAVEL, SPORTS, ENTERTAINMENT, CONSTRUCTION, FOOD AND BEVERAGES, HOME AND GARDEN, AND RECREATION