the Chinese characters, which translate into English as "taste" or "flavor"
The mark consists of an image of a boy wearing a chef's hat with the boy's hair lined for the color brown, the face and hands lined for the color beige, the Chinese characters lined for red and the word "Weiyuen" lined for blue. The colors brown, beige, red and blue are claimed as a feature of the mark
The Chinese characters in the mark transliterate to "WEI YUEN" which translate in English as "taste" or "flavor" and "source", respectively.