The mark consists of a design of a jalapeno pepper wearing a scarf and a sombrero with the word "Peno" on the brim, and the mark also consists of the words "Senor" and "Jalapeno" with designs of jalapeno peppers used as the Spanish tilde above the letter "n" in each word, all with an elongated oval background.
The lining is a feature of the mark and does not indicate color.
The English translation of "SENOR" is "master".