The mark consists of the word "IMMEDIATE" in capital letters over the word "IMPACT" in capital letters twice the size of the word "IMMEDIATE". The word "IMPACT" is underscored by a line that runs under the "IMP," then slants upward and downward to form the "A" in "IMPACT". The line then slants upward halfway through the "C" in "IMPACT" before slanting downward and then upward to become the "A" in "IMMEDIATE." The "C" in "IMPACT" contains a graph-like background. The phrase "The Automotive Marketing Specialists" is printed beneath the word "IMPACT." The mark is not lined for color.
IMMEDIATE IMPACT THE AUTOMOTIVE MARKETING SPECIALISTS