16 Publications and printed matter, namely, [basketball trading cards, dance team trading cards, mascot trading cards, entertainment trading cards, stickers, decals, commemorative basketball stamps, paper flags, paper banners, paper signs, collectible cardboardsssss trading discs], postcards, [paper placemats, plastic placemats, note cards, memo pads, ballpoint pens, pencils, other writing instruments, ring binders, stationery folders, wirebound notebooks, portfolio notebooks, writing pads, tablets, unmounted and mounted photographs, posters, calendars, bumper stickers, book covers, wrapping paper, children's activity books,] statistical books for sports, guide books and reference books for basketball, [magazines in the field of basketball,] printed programs concerning sporting events,[ entertainment, exhibitions, meetings, seminars, conventions and shows, paper pennants, stationery, stationery-type portfolios, pamphlets on basketball statistics, newsletters and pamphlets in the field of basketball for distribution to the television and radio media, pamphlets, brochures, newsletters, ]journals, [magazines], * and * books,[ bulletins] about fieldhouse sporting events, [entertainment exhibitions, meetings, seminars, conventions and shows] and media guides, [coloring books, three dimensional educational models or replicas, cardboard containers, corrugated containers, paper closures for sealing containers and paper containers, paper bath mats, and paper mats]