"PRIMA KVALITET"
The mark consists of a configuration of the container of the goods in the shape of a stylized bottle. The spout of the bottle contains a narrowed cylindrical band design at the top and another narrow cylindrical band design that, via an increasingly widening cylindrical design, connects the spout to the bottle at the bottle neck. The middle portion of the bottle is slim and rectangular. The bottle also contains a round seal, that is in parts raised and indented, with a dragon design and the words "SUNDSVALL PRIMA KVALITET" applied to the container.
The English translation of "PRIMA KVALITET" is "premium quality".