35 PUBLICITY SERVICES, MARKETING ESPECIALLY IN THE FIELD OF MULTIMEDIA AND DATA WORKS, MARKET RESEARCH AND MARKET ANALYSIS, SERVICES OF A FRANCHISOR ; LICENSING OF TRADEMARKS AND OF CODES FOR THE PARTICIPATION IN A SYSTEM FOR CONNECTING ARTICLES AND ADVERTISEMENTS IN PRINTED MATTERS WITH INFORMATION CONTENTS IN NETWORKS, IN PARTICULAR IN THE INTERNET, LICENSING OF ACCESS AUTHORIZATIONS TO INFORMATION CONTENTS IN NETWORKS, IN PARTICULAR IN THE INTERNET