35 Differentiating quality of every perishable food in the retail, wholesale, supermarket, grocery marketplaces, in advertising, marketing and promotional communication vehicles, including television, radio, newspaper, magazine, point-of-purchase, promotional, direct mail, outdoor signage (billboards, bus sides, bus stops), catalogs, flyers, brochures, letterhead, displays, graphics and electronic media, including the Internet, the Worldwide Web, and related video displays