35 offering technical assistance in the establishment and/or operation of hotels and restaurants; business management services with respect to hotels and restaurants; planning, arranging and conducting business meetings, conventions and trade shows for others; direct mail advertising and telemarketing services for others; consultation services for others in the field of marketing; advertising services, namely, production and dissemination of promotional materials; providing information about business and marketing reports, and demographic data for hotel industry; promoting the goods and services of others by using machine readable cards, issuing points, certificates, discount cards, awards and by administration of incentive and loyalty programs for vacation and travel packages, merchandise, services, bank deposits, gifts, discounts and cash; hotel management for others; promoting the sale of goods and services of others by developing promotional campaigns, by developing and administering loyalty and other consumer incentive award programs, and by developing and conducting employee performance and other incentive award programs to promote on the job productivity; conducting business and market research for others; conducting employee recognition programs to promote safety, quality, productivity, and length of service