35 clearinghouse services for retail florists and gift shops, namely, receiving instructions from a florist or gift shop in one location for the arrangement and delivery of flowers, cut flowers, floral displays, plants, fruits, balloons, gifts and combinations, arrangements and baskets thereof, in a second location; relaying those instructions to a retail florist or gift shop in the second location who fulfills the order and delivers the order to the customer or receiver; monitoring the performance of the order fulfillment and delivery services; performing billing, collection and disbursement services among the retail florists and gift shops; performing additional business services for the retail florists and gift shops, including providing credit, arranging advertising, offering marketing and business development consultation services, and providing opportunities through live, on-line, electronic and print formats for retail florists and gift shops to discuss business, as well as floral and gift shop industry issues