35 promoting the goods and services of others by creating, providing, and displaying business information, advertising, descriptions of products and services and effecting transactions for such products and services via a global computer network and/or closed computer network; assisting and advising others in the display of business information, advertising and descriptions of products and services via a global computer network or closed computer network; assisting others in directing traffic to their web sites located on a global computer network by establishing links for business advertising purposes from other web sites, submitting advertising listings to search engines and directories, and direct E-mail advertising