"QUESO"; "SAN JUAN"; "HECHO EN MEXICO"; "PRODUCTOS SAN JUAN"; "SINCE 1980" and/or "QUERETANO CHEESE"
The stippling shown in the drawing of the mark is used to indicate shading and is not a feature of the mark. The mark is lined for the colors blue, green and red. The vertical lining shown in the fence portion of the mission or church design element of the mark is a feature of the mark and does not indicate color.
The English translation of "QUESO" is "cheese". The English translation of "HECHO EN MEXICO" is "made in Mexico". The English translation of "PRODUCTOS SAN JUAN" is "products of San Juan". The English translation of "QUERETANO" is "of queretaro".