Applicant's mark consists of the words "BEYOND THE LIMIT" combined with the letters "B" "T" and "L" above and in proximity to the words. The words and letter combination are inscribed within an oval border, with the words conforming to the curvature of the border, as to present a unitary mark. The reference marks, in contrast, are only to the letters "BTL" which are not shown in any stylized format or with a design aspect.