35 business management and consultation; assistance pertaining to distribution and sales of goods, namely, business marketing consulting services; franchising assistance pertaining to the distribution and sales of goods, namely, offering technical assistance in the establishment and/or operation of computerized on-line ordering services, retail store services, retail outlets, wholesale store services, all in respect of communications goods, apparatus and instruments, namely, telephones, telephone answering machines, PBXs, telecommunications satellites, microwave dishes for home television reception, loudspeakers, transmitters, receivers, transceivers, cameras, pagers and beepers, and computer apparatus, products and instruments, including computer hardware and software; retail store, computerized on-line ordering and mail order services featuring communications goods, apparatus and instruments including computer hardware and software; and excluding computerized market research and media analysis