"TEXANA"
The mark consists, in part, of a "JINETE CHARRO" bull rider; riding a bucking bull which is trying to throw the jinete charro off of its back.
The lining and stippling in the drawing is a feature of the mark and is not intended to indicate color.
The English translation of "FIESTA" is a "festival", especially a religious holiday in Spain and Latin America. The English translation of "TEXANA" is "Texan".