"LEHOT DOG" and "THE FRENCH HOT DOG COMPANY"
"LE HOT DOG" is a bold font, printed inside of each wall of a diamond shape, inside of which is a smaller diamond shape in which appears a bulldog wearing a beret and waiter's coat and tie, and holding a towel in one arm and a loaf of bread in the other, also inside of which inner diamond are the words "OOH LA LA" and "C'EST BON", and the lowest point of the external diamond shape intersects a horizontal box surrounding the words "THE FRENCH HOT DOG COMPANY".
The word "LE" in French is used for the masculine article "the". The word "OOH LA LA" is a meaningless expression in French having a colloquiel meaning akin to "oh boy" or "indicating pleasure". The words "C'EST BON" in French means "this is good".