16 printed matter, paper articles, and printed publications, namely, children's books; children's magazines; notebooks; exercise books; address books; ring binders; spiral bound notebooks; stationery card files; writing pads; envelopes; mounted and unmounted photographs; stationery; plastic transfers and decalcomanias; paper party goods, namely, paper table cloths; party items, namely, paper napkins, paper name identification cards and paper hats; greeting cards; pens; pencils; drawing pads; ersers; pen and pencil cases; and book ends