35 franchising, namely, offering technical assistance in the establishment and/or operation of on-line stores, web shops, global information network sites and electronic commerce; sales consulting; product merchandising, namely, offering assistance in sales approach, sales promotion, market research, and advertising; dissemination of advertising materials for others; conducting computer related trade shows; organizing and conducting technology based trade fairs; on-line retailing featuring software, hardware, books, household appliances and industrial appliances