"LIBRO" and "BOOK"
The mark consists of an elephant in a hat standing on a red block with the letters "SM" written thereon.
The mark is coded for color, namely the elephant is grey, wearing a blue hat, with ears striped, i.e, blue, red, black, orange, yellow, blue, black, blue, green, white, black, orange, black, red, blue; the nose patch is checked, green blue, orange, yellow, red, white, red, yellow, green; the elephant is standing on a red block with the letters "SM" in white thereon.
The translation of "LIBRO ABIERTO" is "open book".