Trade dress device, comprising the overall, unique visual presentation to the consumer of a combination of several elements, which together form the total look and design of an unusual trade dress device, namely numerous frames of 35 mm film, motion picture film, videotape or computer-generated images presented on two-dimensional lenticular plastic surface which displays a full-range of motion or animation of all of the captured frames and is combined with the face or dial of a watch, clock or time piece.