"CAFFE"
The drawing is lined for the colors, dark gray, light gray, brown and silver, and the colors are claimed as part of the mark; additionally, the internal rim of the coffee cup, the handle of the coffee cup and the internal rim of the saucer, as well as the words "GRANDI AUGURI LAVAZZA" would all be lined for gold if space permitted, and gold is also claimed as a part of the mark; the stippling shown in the drawing is for shading purposes only and does not indicate color.
The English translation of the words "CAFFE' QUALITA' ORO", "GRANDI AUGURI", and "UNA GRANDE TRADIZIONE TUTTA PER IL CAFFE'" is "coffee - gold quality", "great wishes", and "great tradition all for the coffee".