The mark consists of a dotted line, indicating a blank space into which a specific geographic designator will be inserted (such as, for example, "Milwaukee", "Houston" or "New York"). The specific geographic designator will be followed immediately by a contraction (apostrophe "S" and the words "A VERY COOL PLACE". The dotted line is intended to show the placement of the specific geographic designator in the mark, and is not claimed as a part of the mark.
WISCONSIN IS A VERY COOL PLACE