16 printed matter, namely comic books and children's books, magazines and newsletters for children, coloring books, activity books; paper articles, namely writing paper, envelopes, notebooks, diaries; pens, pencils, cases therefor, erasers, crayons, markers, colored pencils, painting sets for children; chalk and chalkboards; decals, heat transfers, vinyl non-sticker decals; posters and photographs; printed matter, namely elementary and preschool instructing and teaching materials; paper goods, namely book covers, book marks, calendars, greeting cards, gift wrapping paper, table centerpieces made of paper, paper party favors, paper party decorations, namely paper napkins, paper dollies, paper place mats, crepe paper, paper hats, invitations, paper table cloths, paper cake decorations, trading cards and card sets, trading and informational cards on sports and other topics, and card holders therefor