The background is white, with repeating parallel lines on a bias. The trademark "COLGATE" is in white, superimposed upon a red panel, with a narrow blue border running along the bottom and right side of the panel. The toothbrush denoting the hour and minute hands on the face of the clock is in blue; Beginning counter-clockwise, the arrow head is in the colors yellow, red, blue, and ends with the color green. The trademark "TOTAL" is in blue, surrounded with an oval arrow spectrum design, in a spectrum of colors beginning at the arrow head in the color red, and continuing to the end in the colors yellow, green, blue, and ending with the color red.
The drawing is lined for colors red, blue, yellow and green.