The mark consists in part of the stylized Chinese characters, the English letter "VIRTUES WORSHIP" and a fanciful design. The words "VIRTUES WORSHIP" is the applicant's tradename and does not have any significance in the relevant trade, any geographical significance or any meaning in a foreign language. The Chinese characters used in the mark may be translated as meaning "worship the virtues". The transliteration of the Chinese is "Chung Der".