health/medical monitors and testing equipment, exercising and sports equipment, audio and/or video tapes and cassettes and discs, television programs, books, booklets, periodical publications, pamphlets, brochures, teaching aids, recipe cards, menus, printed instructional and/or educational materials, and all other food, dietary, health and fitness related products complying or consistent with applicant's applicable guidelines or criteria relating to cardiovascular health and fitness, and/or applicant's medical or science positions relating thereto