The mark consists of the "TRADE DRESS OF A GOLF COURSE YARDAGE BOOKLET" having as essential elements thereof, a graphic layout of each hole on one page thereof with the number of the hole depicted on a large golf ball, three smaller golf balls arranged thereunder with the rated length of holes from a Championship tee, a Gentlemen's tee, and a Ladies tee, respectively adjacent each ball, and an enlarged view of the green for the hole depicted with arrows indicating directions that putts will break on the green.