The mark, as intended to be used by authorized persons, is intended to certify that the goods originate in Denmark and that they meet the qualifications provided in the Danish law concerning the production of said goods.
The word "LURMAERKE" has the following definition - "lurmark" in English. A "lur" is a wind instrument used by the Vikings. In English "lur" may also be spelled "lure". The Danish word "MAERKE" means simply "mark" in English.