16 books and magazines to educate and entertain children; graphic novels, comic books, storybooks, quiz books, fact books, joke books, novelty books, namely pop-up books and flip books; activity books, coloring books, play books, children's activity books; stationery, namely note paper, notepads, trading cards; school supplies, namely notebooks, posters, pens, and pencils; arts and crafts kits; sticker sets