16 publications and printed matter; namely, basketball trading cards, dance team trading cards, mascot trading cards, entertainment trading cards, stickers, decals, commemorative basketball stamps, post cards, note cards, memo pads, ball point pens, pencils, 3-ring binders, stationery folders, wire-bound notebooks, portfolio notebooks, unmounted and mounted photographs, posters, calendars, bumper stickers, book covers, wrapping paper, children's activity books, basketball statistical books, basketball guide books, reference books for basketball, commemorative game programs, paper pennants, stationery portfolios, statistical sheets, newsletters and pamphlets all relating to basketball for distribution to the television and media