"BRAND" or the representation of the Chinese character appearing at the far right side of the mark meaning "BRAND"
The mark includes the Chinese characters meaning "GOLDEN LEAF BRAND". The three Chinese characters in the mark produce the sounds "gum" (as in chewing gum); "yip" (similar to hip); and "pai" (as in apple pie), with the inflection rising in the phrase. The mark included the Chinese characters meaning "GOLDEN LEAF BRAND".