16 printed matter and printed publications; namely, books, brochures, magazines, cardboard and carboard articles; namely, cardboard boxes and cardboard match covers; photographs; posters; postcards; stationery, including writing paper; pens, pencils, rulers, calendars, leaflets, magazines, sheet music, coasters and place mats, pictures, graphic prints, greeting cards, wrapping paper, writing pads and paper, and pen and pencil cases