36 CUSTOMIZED INSURANCE POLICY SERVICES OFFERING THE CONSUMER A COMBINATION RIDER OF WHOLE LIFE INSURANCE PROTECTION, TERM INSURANCE PROTECTION AND PAID UP ADDITIONAL INSURANCE PROTECTION
THE MARK IS COMPRISED OF TWO TYPOGRAPHIC STYLES WITH THE WORD "DESIGNER" DEPICTED IN AN OPEN FACE LETTERFORM IN UPPER AND LOWER CASE AND THE WORD "RIDER" DEPICTED IN ALL UPPER CASE BOLD ITALICS. PRECEDING THE "R" IN THE WORD "RIDER" ARE TH