No claim is made to the exclusive right to use "Hashem", apart from the mark as shown.
The mark consists of a shield design including Hebrew and English wording.
THE HEBREW WORDING AT THE TOP OF THE SHIELD IN HEBREW LETTERS, "TZIVOS HASHEM", MEANS "ARMY OF GOD". THE TWO HEBREW LETTERS DISPLAYED BELOW THIS WORDING AS THE BACKGROUND DESIGN, "HEY" AND "TZADDI", ARE THE FIRST TWO LETTERS OF EACH OF THE WORDS. "HASHEM IS A HEBREW WORD FOR GOD.