No claim is made to the exclusive right to use the words "Lager, Birra Chiara, Pale Beer, Helles Bier, Biere Blonde", apart from the mark as shown. No claim is made to the exclusive right to use the words "Echt Lager Authentique", apart from the mark as shown.
The words "Echt" and "Authentique" are respectively, the German and French equivalents of the word "genuine". The words "Helles Bier", "Biere Blonde", "Birra Chiara" and "Pale Beer" translate into English as "pale beer".