Trademark: 73340075
Word
I CAN'T BELIEVE IT'S NOT BUTTER!
Status
Registered
Status Code
800
Status Date
Saturday, December 30, 2023
Serial Number
73340075
Registration Number
1257722
Registration Date
Tuesday, November 15, 1983
Mark Type
1000
Filing Date
Friday, December 4, 1981
Published for Opposition
Tuesday, August 23, 1983

Trademark Owner History
UPFIELD US INC. - 7th New Owner Entered After Registration
CONOPCO, INC. - 6th New Owner Entered After Registration
UNILEVER SUPPLY CHAIN, INC. - 4th New Owner Entered After Registration
LIPTON INVESTMENTS - 3rd New Owner Entered After Registration
LEVER BROTHERS COMPANY - 2nd New Owner Entered After Registration
J. H. Filbert, Inc. - Original Registrant

Classifications
29 Vegetable Oil Spread
No claim is made to the exclusive right to use the word "Butter", apart from the mark as shown.
I CANNOT BELIEVE IT IS NOT BUTTER!

Trademark Events
Dec 30, 2023
Notice Of Acceptance Of Sec. 8 & 9 - E-Mailed
Dec 30, 2023
Registered And Renewed (Third Renewal - 10 Yrs)
Dec 30, 2023
Registered - Sec. 8 (10-Yr) Accepted/Sec. 9 Granted
Dec 30, 2023
Case Assigned To Post Registration Paralegal
Jul 1, 2023
Teas Section 8 & 9 Received
Nov 15, 2022
Courtesy Reminder - Sec. 8 (10-Yr)/Sec. 9 E-Mailed
Aug 7, 2019
Automatic Update Of Assignment Of Ownership
Dec 11, 2018
Attorney/Dom.Rep.Revoked And/Or Appointed
Dec 11, 2018
Teas Revoke/App/Change Addr Of Atty/Dom Rep Received
Oct 9, 2013
Notice Of Acceptance Of Sec. 8 & 9 - E-Mailed
Oct 9, 2013
Registered And Renewed (Second Renewal - 10 Yrs)
Oct 9, 2013
Registered - Sec. 8 (10-Yr) Accepted/Sec. 9 Granted
Oct 8, 2013
Registered - Combined Section 8 (10-Yr) & Sec. 9 Filed
Oct 8, 2013
Teas Section 8 & 9 Received
Feb 11, 2013
Applicant/Correspondence Changes (Non-Responsive) Entered
Feb 11, 2013
Teas Change Of Owner Address Received
Dec 19, 2012
Automatic Update Of Assignment Of Ownership
Nov 23, 2011
Applicant/Correspondence Changes (Non-Responsive) Entered
Nov 23, 2011
Teas Change Of Owner Address Received
Nov 2, 2011
Automatic Update Of Assignment Of Ownership
Apr 29, 2008
Case File In Ticrs
Sep 29, 2006
Review Of Correspondence Complete
May 27, 2005
Paper Received
Oct 1, 2004
Teas Change Of Correspondence Received
Feb 24, 2004
Registered And Renewed (First Renewal - 10 Yrs)
Feb 24, 2004
Registered - Sec. 8 (10-Yr) Accepted/Sec. 9 Granted
Jan 14, 2004
Registered - Combined Section 8 (10-Yr) & Sec. 9 Filed
Nov 14, 2003
Registered - Combined Section 8 (10-Yr) & Sec. 9 Filed
Nov 19, 1990
Registered - Sec. 8 (6-Yr) Accepted & Sec. 15 Ack.
Mar 9, 1990
Post Registration Action Mailed - Sec. 8 & 15
Feb 16, 1990
Response Received To Post Reg. Action
Dec 28, 1989
Post Registration Action Mailed - Sec. 8 & 15
Jul 27, 1989
Registered - Sec. 8 (6-Yr) & Sec. 15 Filed
Nov 15, 1983
Registered-Principal Register
Aug 23, 1983
Published For Opposition
Nov 15, 1983
Registered-Principal Register
Aug 23, 1983
Published For Opposition
Aug 4, 1983
Notice Of Publication
Aug 3, 1983
Notice Of Publication
Aug 2, 1983
Notice Of Publication
Aug 1, 1983
Notice Of Publication
Aug 1, 1983
Notice Of Publication
May 18, 1983
Approved For Pub - Principal Register
May 5, 1983
Correspondence Received In Law Office
Apr 27, 1983
Non-Final Action Mailed
Mar 18, 1983
Correspondence Received In Law Office
Dec 6, 1982
Assigned To Examiner
Nov 29, 1982
Non-Final Action Mailed

Trademark Alertz updated from USPTO on 2030-01-24