Applicant claims no exclusive right to use of the name "Sheridan" apart from the mark as shown. No claim is made to exclusive use of "Black College All-Star Football Game" and "Broadcasting Network" apart from the mark as shown, except that applicant does not give up any common law right that it has in such words.
THE MARK IS COMPRISED IN PART OF A FANCIFUL REPRESENTATION OF THE LETTERS "SBN".
The lining in the mark represents the colors blue and gold, however, color is not an integral part of the mark and applicant's rights in the mark are not limited to any particular color.