THE SERVICE MARK CONSISTS OF THE COAT OFARMS OF THE UNIVERSITY OF CHICAGO REPRESENTED BY A SHIELD WITH AN OPEN BOOK IN CHIEF, INSCRIBED WITH THE UNIVERSITY'S MOTTO, "CRESCAT SCIENTIA VITA EXCOLATUR". WITH A SPREAD-WINGED PHOENIX ARISING FROM FLAMES, AT THE BASE OF THE SHIELD. THE COAT OF ARMS SOMETIMES INCLUDES THE APPLICANT'S CORPARATE NAME, THE UNIVERSITYOF CHICAGO, AND ITS SPECIAL ENGLISH FORMOF THE MOTTO, VIZ., "LET KNOWLEGE GROW FROM MORE TO MORE; AND SO BE HUMAN LIFE ENRICHED".
LINING IS FOR SHADING PURPOSES ONLY AND NO CLAIM IS MADE TO COLOR.