35 CONDUCTING NATIONWIDE ADVERTISING CAMPAIGNS ON BEHALF OF FEDERAL GOVERNMENT AGENCIES AND PRIVATE NONPROFIT ORGANIZATIONS ON NON-CONTROVERSIAL SUBJECTS IN COOPERATION WITH VOLUNTEER ADVERTISING AGENCIES AND THROUGH FACILITIES CONTRIBUTED BY MASS COMMUNICATIONS MEDIA, WHICH PROMOTE VOLUNTARY CITIZEN ACTIONS PERTAINING TO, AND PUBLIC UNDERSTANDING OF, SUCH SUBJECTS AS TRAFFIC SAFETY, FOREST FIRE PREVENTION, AMERICAN RED CROSS, [ U.S. SAVINGS BONDS, ] SUPPORT FOR COLLEGES, [ UNITED WAY CAMPAIGN, ] CONSUMER INFORMATION, REHABILITATION OF HANDICAPPED PEOPLE, HELP FIGHT POLLUTION AND OTHER MATTERS OF CONCERN TO ALL