NO CLAIM IS MADE TO THE EXCLUSIVE USE OF THE REPRESENTATION OF A PIECE OF CHEESE APART FROM THE MARK AS A WHOLE.
BEAUTIFUL
APPLICANT SUBMITS, ON INFORMATION AND BELIEF, THAT THE WORD "VALMOUR" IS NOT TRANSLATABLE IN ANY LANGUAGE. THE WORD "BEL" IS THE ARCHAIC FORM OF A FRENCH WORD MEANING "BEAUTIFUL."